Aired 09/05/10 ETFguide is the information leader on exchange-traded funds because of its vendor neutral approach and its progressive reporting style. Unique features include an ETF bookstore, a monthly e-mail newsletter, and subscription based ETF portfolios. ETFguide is independently owned and began publishing in 2003. The site reaches an affluent audience of individual investors, financial advisors, and financial institutions that invest and work with ETFs. http://www.etfguide.com