Hersh Shefrin holds the Mario Belotti Chair in the Department of Finance
at Santa Clara University's Leavey School of Business. Professor Shefrin
is a pioneer of behavioral finance. He has published widely in the area
and writes for both academics and practitioners.
In 1999, Professor Shefrin’s book, Beyond Greed and Fear: Understanding
Behavioral Finance and the Psychology of Investing, was published by
Harvard Business School Press. BG&F is the first comprehensive treatment
of behavioral finance written specifically for practitioners. In 2002,
Oxford University Press, who assumed publication of the book, released an
edition with a revised preface to reflect recent events and developments.
BG&F was the top recommendation on the J.P. Morgan Private Banking 2003
Summer Reading List. The book is also used around the world as a textbook
in courses in behavioral finance. The book is available for purchase
through this website.
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